Start-Up!
An Entrepreneur’s Guide to a Successful Small Business

As a first-time entrepreneur, you won’t know what you don’t know . . . until it’s too late.

If you don’t know the ins and outs of setting up your small business, here’s just a glimpse of what can go wrong:

• Mistakes in setting up your corporate structure can haunt you in the future, creating expensive liability or tax issues.
• Hiring and firing missteps can land you in hot water with discrimination claims if you don’t know the do’s and don’ts.
• Misunderstanding the importance of cash management can kill your profits, and sink your young business.
• Establishing an ineffective benefit package can result in serious employee issues that can leave you far behind your competitors.
• Instilling the wrong company culture can lead to negative employee and customer loyalty.

These and hundreds of other small business mistakes are identified and discussed in Start-Up! An Entrepreneur’s Guide to a Successful Small Business – mistakes that can be large, painful, and damaging, not only to your business, but to you as the owner, your employees, your product success, and your customers.

Start-Up! An Entrepreneur’s Guide to a Successful Small Business was created to address these common mistakes.Written in an easily-readable style, it’s the ideal book to read from cover-to-cover when you begin your small business journey, showing you that starting a small business is eminently do-able – provided it’s done right.This guide should then be at your fingertips as you work through everything necessary to bring your new small business to the big opening day . . . and success down the road.

Available now for order.